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Abandoned Hotel Paradiso in South Tyrol

Surrounded by the most beautiful 3000m peaks and green forests, the former luxury hotel Paradiso at 2,160 meters, painted in red, still impresses the numerous visitors who go on a hike in the natural Martell valley. The hotel was built on behalf of a public limited company from 1933 to 1935. Colonel Penatti Emilio directed the construction, while the star architect Gio Ponti from Milan was responsible for the architecture. The citizens of Martell were not impressed by the building, which was initially painted in green, as it was more like a “shed”, or a garage, as they said. The construction with a trendy flat roof can already be described as modern. In the 1930s, only rich guests could afford a holiday in the Hotel Paradiso, which had over 250 beds. The fact that even then hairdressers, ski instructors and masseurs looked after the guests and sports fans were taught how to ski by ski instructors on the in-house slope was impressive. You could relax from the activities in the sauna, in the English reading room or in the cozy tavern. At the post office, a card could be sent to those who stayed at home. World War II put an end to the luxurious hustle and bustle in Val Venosta. In 1943 the hotel was occupied by the German Wehrmacht and converted into a spa hotel for wounded German soldiers. In 1946 the hotel went bankrupt. In 1952, the Venice-based shipping company Benati bought the Paradiso. He let the hotel expand and gave it its red color, but he did not manage to reopen the hotel. The South Tyrolean Fuchs brewery family has owned the ruin since 1966, which can only be viewed from the outside. Immediately next to the hotel there is a beautiful adventure hiking trail in the Plima Gorge , which unfortunately was not yet accessible when I visited in early June 2021 due to a lot of snow.


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